In 1999 Larry Bass established ShinAwiL Productions Ltd.

Larry has Executive Produced the Irish versions of the multi award winning series’, The Apprentice that won 2 Irish Film and Television Awards, Dragons’ Den, MasterChef Ireland, The Voice of Ireland most recently the hugely successful Dancing with the Stars, Ireland. Other recent productions include Home of the Year, What are you Eating?, Meet the McDonagh’s and Tested on Humans.

The ShinAwiL development team is currently in development on original series’ for the Irish, UK and USA market, both scripted and non-scripted.

Previous credits include Popstars, You’re A Star, Charity You’re A Star, Test The Teachers, Charity Lords of the Ring, Fame The Musical and The Obesity Clinic.

In 2000, Larry was elected to the national Executive of Screen Producers Ireland (SPI), serving as deputy chairman from January 2003 to February 2004, and as Chairman from February 2004 to February 2005. He was reelected to the board in 2015. He also was the Irish member of CEPI from 2003 to 2006.

Larry is an advisory board member of FÁS Screen Training Ireland and Entertainment Masterclass. He has also sat on a jury for the Internationl Emmys, Rose d’Or, BANFF and Real Screen Television Awards.

Larry has guest lectured at DIT Dublin, IADT Dublin, MipTV and MIPCOM, SPAA Australia and Entertainment Masterclass.

Larry served on the Board of the Broadcasting Authority of Ireland from 2010 to 2015.