Set up in 1999 specialising in entertainment, factual entertainment, live event programming and now scripted drama, ShinAwiL is one of the largest and most successful independent production companies in Ireland. In 2009 ShinAwiL Ltd. opened its first UK office and 2012 saw its first BBC NI commission, Undercover NI. 2015 will see ShinAwiL consolidate its UK base by opening a London office. ShinAwiL is the production powerhouse behind some of Ireland’s biggest entertainment series’ including The Apprentice, Dragons’ Den, MasterChef Ireland and most recently The Voice of Ireland. The latest development is the move into original Drama production to mirror Screentime in Australia’s massive success in Drama. As well as dominating the Irish market by producing large-scale international formats, ShinAwiL has also created original formats. “Soccastars” was licensed in Portugal, Turkey, Malaysia and 7 Middle Eastern States while “Rising Stars” has been licensed to 8 countries in the Caribbean Basin. ShinAwiL is currently in development on original factual entertainment series’ for the UK and US markets.

Head of International

Mary Callery joined ShinAwil as Head of International/Executive Producer in April 2017.

Before joining ShinAwil, Mary was Project Manager at Bord Scannan na hEireann/The Irish Film Board where she served as executive producer across a range of feature films and documentaries including Oscar nominated Song of the Sea (Dir. Thom Moore); Sing Street (Dir. John Carney) and The Queen of Ireland (Dir. Conor Horgan)

Prior to joining the IFB Mary was Head of Production & Development   and Executive Producer at Parallel Films where credits include several films for SyFy (US), Crown TV(US), Ruth Rendell’s Thirteen Steps Down for ITV, The Clinic for RTÉ and feature films including A Film with Me In It and The Food Guide to Love.

Prior to that Mary was Commissioning Editor – Drama at RTÉ responsible for all of RTE’s original drama – in-house and independently produced.  She commissioned a number of award winning dramas including Proof, The Clinic, No Tears, Bachelor’s Walk , Stardust, Pure Mule and Paths to Freedom.

She has been a member of the Programme Bureau of the European Broadcasting Union Fiction Group; the Advisory Panel for Fás/Screen Training Ireland and a  jury member for numerous awards organisations.  She is currently member of the Board of Screen Producers Ireland.

Larry Bass Shinawil CEO

In 1999 Larry Bass established ShinAwiL Productions Ltd.

Larry has Executive Produced the Irish versions of the multi award winning series’, The Apprentice that won 2 Irish Film and Television Awards, Dragons’ Den, MasterChef Ireland, The Voice of Ireland most recently the hugely successful Dancing with the Stars, Ireland. Other recent productions include Home of the Year, What are you Eating?, Meet the McDonagh’s and Tested on Humans.

The ShinAwiL development team is currently in development on original series’ for the Irish, UK and USA market, both scripted and non-scripted.

Previous credits include Popstars, You’re A Star, Charity You’re A Star, Test The Teachers, Charity Lords of the Ring, Fame The Musical and The Obesity Clinic.

In 2000, Larry was elected to the national Executive of Screen Producers Ireland (SPI), serving as deputy chairman from January 2003 to February 2004, and as Chairman from February 2004 to February 2005. He was reelected to the board in 2015. He also was the Irish member of CEPI from 2003 to 2006.

Larry is an advisory board member of FÁS Screen Training Ireland and Entertainment Masterclass. He has also sat on a jury for the Internationl Emmys, Rose d’Or, BANFF and Real Screen Television Awards.

Larry has guest lectured at DIT Dublin, IADT Dublin, MipTV and MIPCOM, SPAA Australia and Entertainment Masterclass.

Larry served on the Board of the Broadcasting Authority of Ireland from 2010 to 2015.

Head of Development

Alan Gillespie joined ShinAwiL in 2010 as Head of Development. Alan holds a BA Hons. Degree in Media Production with Journalism and oversees the development of content in the Dublin and Belfast offices across all genres.

During his tenure Alan has increased ShinAwiL’s output in Entertainment programming and expanded the brand of ShinAwiL into other genres. Notable commissions include, “Dancing with the Stars (Ireland)” ‘The Voice of Ireland’, ‘MasterChef Ireland’, ‘The Obesity Clinic’, ‘Undercover NI’, ‘Get the Numbers, Write’, ‘Bressies’ Teenage Kicks’, ‘Along Home Shores’, ‘Peak Performance’, ‘Tested on Humans’, ‘Home of the Year’, ‘What Are You Eating’ ‘Gift from Death’ and ‘Meet the McDonaghs’.

Aaron Farrel, head of drama at Shinawil
Head of Drama

Aaron Farrell is Head of Drama for Shinawil Productions. He is responsible for building a distinctive slate of projects with strong critical and commercial appeal, and getting these projects financed and on the screen.

He is currently an executive producer on THE THIRD WAVE, David Freyne’s debut feature starring Ellen Page, which shoots late 2016, and developing THE LAST BARBARIAN, the TV drama series being written by Frank Spotnitz, to be directed by Jim Sheridan.

Previously he was a Production Executive on four seasons of Michael Hirst’s VIKINGS, and two seasons of Neil Jordan’s THE BORGIAS. He has also co-produced CALVARY, written and directed by John Michael McDonagh, Oscar nominee Juanita Wilson’s forthcoming release TOMATO RED, and CHERRYBOMB starring Rupert Grint.


Advisory Board

Bernie is a creative and energetic leader who has been involved in business in various sectors for a number of years in both executive and non-executive director roles. Bernie is CEO of Pragma Advisory, a practice providing strategic planning, growth execution and people management solutions to companies nationally and internationally.

Bernie was previously CEO of Clarigen, providing software and service based solutions for companies in the small and medium enterprise sector across Europe and Africa. Prior to Clarigen, Bernie was CEO of SteelTrace, an Irish software ware company selling around the globe – sold to Compuware Corporation in 2006 and COO of Performix Technologies which was sold to NICE Corporation. In the late 90’s, Bernie was CEO of Novum as an appointee of investors to resuscitate the company and previously held a number of senior roles within the Virgin Group in London and Sydney.

Bernie is a non-executive director of Crest Solutions Ltd., an Irish company providing compliance control solutions to the pharmaceutical and medical device sectors as well as its UK operations, is a non-executive director of digital transformation specialists, Each & Other and Benefacts, a not for profit organisation.
Bernie is Deputy Chairman of Science Foundation Ireland and is a Trustee of DCU. Bernie has a BComm and MBA from UCD and is a Fellow of the Chartered Institute of Management Accountants.

David has been working as an independent consultant since 2000. Since then, he has spent most of his time in a mentoring role with CEOs and senior management, facilitating strategic planning and organisational development.

Prior to this, David worked at senior levels in 5 different multinational companies over a period of almost 30 years, holding GM/ MD/ CEO positions for 10 years.

David has lived and worked in Belgium, USA and the UK, and has been responsible for growing businesses in several international economies. He has served as Chairman or non- executive director in several companies. He is currently Chairman of Xcelerator Machine Translations, as well as chairing a Governance Board on behalf of Science Foundation Ireland.

David graduated from Trinity College Dublin in 1971 with an Honours degree in Natural Sciences, and completed an MSc in Management Practice in 1987. He also holds a diploma from in Executive Coaching from UCD/Smurfit.

His non-work related interests include his family, rugby and golf.

Paul Jackson was CEO, Eyeworks UK supervising their format and Entertainment business from 2009-2012. Until December 2008 he was ITV’s Director of Entertainment and Comedy after working as Granada’s Chief Executive Officer in America until February 2006. Before that, Paul worked in Australia as Chief Executive Officer of Granada Productions and spent a period back in the UK as Director of International Production and Entertainment.

He went to Australia from the BBC where he held the role of Controller of Entertainment and Comedy, responsible for five output departments working in television, radio and online.

Paul Jackson was a key member of the original management team, which wrote Carlton’s successful application for the London weekday franchise. He then became Director of Programmes for the new licensee and was appointed Managing Director when the station went on-air in January 1993.

He has a distinguished record as a programme producer. His hits include the BBC’s cult sci-fi sit-com Red Dwarf, 3 Of A Kind (BAFTA & MONTREUX ROSE WINNER) and The Young Ones (BAFTA WINNER), He also co-produced an Oscar-winning success in 1988 with the comedy live action short The Appointments of Dennis Jennings, which starred American comedian Steven Wright and Rowan Atkinson.

Whilst he was CEO of Granada America, the company achieved a run of successes in both broadcast and cable television, including Hell’s Kitchen on Fox and Hit Me Baby One More Time on NBC, both number one shows of the week in the 18-49 demos. Hell’s Kitchen is now in its eleventh series for the Fox network.

Paul achieved several notable successes in the Entertainment and Comedy fields during his time at ITV, most obviously Britain’s Got Talent the highest rated Entertainment show in British TV of the decade and the BAFTA nominated Benidorm which is ITV’s first successful returning comedy series for five years.

From 1994 to 1996 Jackson was Chairman of the Royal Television Society. He was Chairman of Comic Relief from its launch until 1999 and was also Chairman of its parent, Charity Projects.

In 2004 he was awarded an Honorary Doctorate by his old University in Exeter. He was also a Visiting Professor in the School of English at Exeter. He broadcasts regularly on Radio Four, including his series In Conversation With, which ran for five years and he now fronts Britain In A Box, which has so far run for four series.

Since becoming a freelance television consultant in 2012, he has worked extensively in the UK, the USA, Australia, Israel, Korea and China as well as many European markets. His clients have included All3Media, Keshet Broadcasting, Videojug, CCTV, Shenzhen TV, Hunan TV, SMG, KOCCA, and ITV Studios USA.